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WebAsk

The prices are on the page, not behind a form.

There is no standard UK price for a website, a retainer or an app — the published bands are wide, and the products inside them are not the same product. Every service here starts at a number you can read before you speak to anyone, with the band it sits in and the things that move it.

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Starting prices

Nine services, and the number each one starts at.

Project work starts between GBP £3,000 and £12,000 depending on the service; the two ongoing engagements start at £250 and £750 a month. Each figure buys the basic scope listed on that service's page, and the add-ons that make a bigger job are named there too, so you can see what moves the number before anyone quotes. Every row links straight through to it.

All prices are in pounds and exclude VAT. We supply businesses only; a UK business customer accounts for any VAT under the reverse charge, so none is added to our invoices.

  • Web DevelopmentA custom website that helps customers find your business and get in touch, built to a fixed fee and hosted in accounts you own.
    Starting price£3,500per project
  • E-CommerceAn online shop built to take orders, with checkout, delivery, VAT display and reviews set up properly and every account in your name.
    Starting price£6,500per project
  • Web ApplicationsCustom web apps, booking systems and customer portals that replace the breaking spreadsheet — built around your workflow, on accounts you own.
    Starting price£4,500per project
  • UI / UX DesignA UX audit of where people leave your site or product, then a redesign of the key flows, to WCAG 2.2 AA.
    Starting price£3,000per project
  • SEOGet found on Google for the searches your customers type — technical fixes, UK keyword research, local pages and monthly writing, reported against enquiries.
    Starting price£750per month
  • Mobile AppsAn iOS and Android app for customers or staff who would open it weekly, built once and launched on both stores in accounts you own.
    Starting price£12,000per project
  • CRMEnquiries captured, followed up and booked from one system — GoHighLevel first, HubSpot where it fits, in an account you own.
    Starting price£3,500per project
  • AI IntegrationChatbots that answer from your own approved material, workflows that end the retyping, and voice agents for the calls that ring out.
    Starting price£4,500per project · usage at cost
  • MaintenanceYour website, app or CRM kept patched, monitored and re-read every quarter for what it claims, not just its code.
    Starting price£250per month
What moves the number

Scope moves the price. Your postcode doesn't.

The UK agency band runs dearer in London than elsewhere in the country for the same specification — a location premium rather than a scope premium. WebAsk has no office anywhere to price into a quote, so where you are in the UK never enters the number. Six things do.

How much of it there is

The clearest lever, and the first thing worth pinning down in any quote you are comparing. Regional UK agencies average £3,000–£6,000 for 5–15 pages with design, a responsive build, basic SEO and a CMS. A thirty-page site carrying location pages, an industry section and a blog framework is a different brief — as is a twelve-screen internal tool beside a three-screen prototype.

What it has to connect to

One CRM and a calendar is a different job from a CRM, a booking system, a payment provider, an accounting package and a fulfilment feed. GoHighLevel is the platform we lead with and HubSpot the second, and another CRM entirely is scoped on its merits rather than ruled out. Anything with documented, stable APIs can be scoped honestly; anything without them can only be guessed at, which is why that part gets named in the scope rather than assumed.

Whether the words and pictures exist

A build can only run as far as the material it has: the page of text only you can write, the photography nobody has taken. Where that exists, the fee holds and so does the date. Where it has to be commissioned, that is a line of its own. Where it is still to come, the date moves before the price does — which is why this is the part worth beginning first.

What has to survive from the old site

A site with nothing to lose is cheaper to build than a replacement that already ranks. Crawling the live site, mapping every legacy URL to an explicit destination, and holding those redirects for at least twelve months is scope, not a formality — a WordPress sitemap commonly under-reports what the site actually exposes. WebAsk is doing this to itself: webask.co.uk is a 2020-era WordPress site, and every one of its legacy URLs has an explicit destination.

Rules that dictate the structure

In regulated sectors the regulator shapes the information architecture and not merely the wording — a UK clinic's consultation-first structure is the clearest case, and it is a specification with a cost attached rather than a styling choice that can be retrofitted after launch. Where none of that applies it costs nothing. Where it does, it belongs in the scope and not in month two.

What happens after launch

Thirty days of post-launch support sits inside the build price. Beyond that, the UK market puts the annual cost of running a site at 15–20% of what it cost to build, and domain, hosting and upkeep alone run £100–£300 a year at the basic end. A care plan is priced on what it covers rather than as a fraction of the build — properties, response time, improvement hours — and starts at £250 a month, cancelling on 30 days' notice. Monitoring and a guaranteed response are a retainer question, not a build one.

How a quote is built

From a published starting price to a number you can sign.

1. A call, free, thirty minutes

You describe the problem, who it is for, and what a good outcome would look like. You leave the call knowing whether this is a fit — and where it isn't, with the name of someone better placed to do it.

2. A written scope, within three working days

One to two pages: what is in, what is out, the assumptions it rests on, and what it needs from your side. You mark it up and send it back. Nothing is priced until that document is agreed.

3. A fixed fee, or a capped day rate

A number and a payment schedule against the agreed scope. Fixed fee is the default. Where the shape of the work is genuinely unknown at the point of quoting — research-led design, an AI prototype, a migration into an undocumented system — it runs on a day rate with a not-to-exceed cap, so there is no open-ended invoice.

4. Kickoff

You sign, the deposit clears, and Discover begins with a kickoff brief and a schedule of working sessions. The target launch date in the scope is measured from the day the deposit lands, not from the day you first got in touch.

FAQ

Pricing questions, answered

There is no single answer, which is exactly why the bands are worth holding in your head before anyone quotes you. A DIY site builder runs £240–£360 a year, all in. A freelance build is put at £800–£3,000 in one 2026 market summary and £1,500–£3,000 in another, and a four- or five-page site is put at £1,200–£2,000. UK agencies quote £2,500–£10,000 for a standard small-business site, London dearer than the rest of the country for the same specification, and regional agencies average £3,000–£6,000. Most UK small businesses spend £1,500–£5,000 on a build. The lowest website build here starts at £3,500 — above both freelance bands and at the low end of the regional agency band, which is a positioning decision and is stated as one.

Know which row is yours?

Thirty minutes on what you are trying to build, then a written scope within three working days — with a fixed fee against it, or an honest reason it should be built elsewhere.

Book a 30-minute call