Landing page design for the campaign your website cannot host
There is an offer to run, an event to fill or an advert to switch on, and the page it needs does not exist. The website was built by someone who no longer answers, or adding a page means a ticket and a wait, and the campaign is next week.
Sound familiar?
The seasonal offer. Boiler services before winter, a spring treatment, a Black Friday price. It needs its own page with one button, and the home page has a button for everything else.
The open day. A date, a map, a form, and a follow-up message to the people who book. Nothing on the site does any of that.
The Google Ads campaign with nowhere to land. The advert is written and the budget is set; the click goes to a home page that talks about everything except the thing in the advert.
How it works
- One page, one job. No menu, by design. A headline that matches the advert or the offer, the reasons, the form or the booking calendar, and one ask.
- Builder or code. If visitors come from an advert, an email or a QR code, and getting the page live quickly matters most, we build it in the platform's page builder, inside your account or a plan we host. If the page belongs inside a website we build for you, we build it in code, to the same accessibility standard as the rest of that site. The first call decides, and the reason goes into the scope.
- Wired to your CRM. Every lead from the form or the calendar goes straight into your CRM, with consent captured at entry in words the person can understand and no box ticked in advance. The follow-up message says who sent it and how to stop. Nothing is retyped.
- Measured. You can see which button was pressed and which campaign sent the visit, as far as each visitor's cookie choices allow. Thirty days after launch you get a report: visits, enquiries, bookings, where they came from, and what we would change.
What the starting price buys
One page in the builder, wired to your CRM and measured, with a report at thirty days and two rounds of revisions on copy you send us.
Add when you need it: a coded page alongside a website we build for you · a three-step sales funnel (landing, offer, thank-you) · copy written from a brief rather than edited from your draft · a payment or deposit step. Each is priced as what it is.
What keeps you safe
Advertising tags, ad measurement included, wait for consent; refusing is as easy as accepting, and nothing is pre-ticked. Visit statistics run without consent only if every condition is met, including clear information and a simple, free way to object. The page carries your business details; any price shows its VAT position and, for consumers, the total. If a booking or deposit forms a distance contract with a consumer, the required information is given or made available before they are bound. Our standard for clinics: the page promotes the consultation, and never names or hints at a prescription-only medicine (what clinics can say). We check the builder's scripts and cookie settings before launch.
What UK law asks of one page →
What it costs
A project price per page, on the pricing page. Builder or code, copy written or edited, one page or a short funnel: those move it. Whatever the platform charges, such as texts, emails or AI, is not included: it is billed on top at cost, based on what you use. Our price does not depend on how many people convert.
When something else fits better
The rule we use is set out in our landing page or website guide: traffic you earn, from a search or someone typing your name, needs a site to find. We would say the same when one page has become four with different jobs. Websites are priced as projects on the web development page.
For a clinic, the advertising code can reach the page as well as the advert. If the whole site needs rebuilding around the consultation, that is a website job: the aesthetic clinics page explains why.
None of this is legal advice; it describes how we build a page to the rules that apply to it. Our UK website legal checklist sets out what a UK website must show and do. Get in touch with the campaign the page is for and where the traffic is coming from, or read how a project runs first.