Nobody has touched the website since launch, and you are not sure it still works
A website does not stay finished. Two things decay after launch. The first is the code: frameworks, plugins and dependencies age, and someone has to keep them current. That part is expected, and a plan covers it. The second is quieter. Even a site that was compliant on the day it launched can fall out of line, because the rules it complies with keep moving. Nothing on the site changes and no error shows, yet a page that was right can quietly stop being so.
A WebAsk care plan is monthly website maintenance: a support retainer that looks after both, on a schedule, for a predictable fee. It covers a live website, an app or a CRM, and the monitoring of an AI build we delivered once its thirty days of tuning end; it runs month to month.
Sound familiar?
Three quiet faults, and none of them raises an error.
The form that goes nowhere. The contact form on your site still says "thank you" when someone presses send, but nothing arrives in your inbox. No error shows, the site looks fine, and every enquiry since the fault began has gone nowhere.
The video that slipped past the banner. Someone has embedded a video on the home page since launch. The cookie banner looks exactly as it did, but the video sets cookies before a visitor has chosen anything. No alert fires, because nothing is broken.
The price list from last year. Your prices page still lists something you stopped offering, a policy page describes a process that no longer happens, and a testimonial on the about page arrived with the theme rather than from a customer.
How it works
- We read what you have first. A WordPress site, or any site someone else built, starts with a short audit rather than a start date. The audit checks which plugins are still maintained, what the theme is doing, which embeds set cookies nobody signed off, and what the content still claims. If a plan would only prop up a cracked foundation, we say so and quote the fix or the rebuild instead.
- Security updates and monitoring run on a schedule. We apply the updates ourselves instead of sending you a list, and when the site goes down or throws errors, the alert comes to us, so nobody has to notice first.
- Small jobs get done in the month they come up. Each plan carries improvement hours for copy edits, a new page, a form field or a fix, so the small things stop accumulating. On an inherited WordPress site, the hours cover copy edits, image swaps and fixes; a new page or feature there is quoted as a project.
- Every quarter, someone re-reads the site. Not just the code but what it says: its claims, its testimonials, its published prices and terms, what loads before the cookie banner, and its accessibility. Where a position has moved, the page moves with it.
What the starting price buys
Essential covers one property: a website, an app or a CRM, or, once its thirty days of tuning end, the monitoring of an AI build we delivered. It buys the scheduled updates and monitoring set out in the panel on this page, a small bucket of improvement hours each month, the quarterly re-read, and a guaranteed response window on what you raise. The line between the monthly hours and a project is scope, not goodwill: a redesign, a new integration or anything that needs scoping of its own is quoted as a separate project. Where a request is borderline, we tell you which side it falls on before starting it.
Add when you need it: a faster response time · more improvement hours each month · proactive performance work · further sites, apps or CRMs on the same plan. Growth adds the first two; Priority, for business-critical software or multiple properties, adds the first three with the fastest response time; additional properties or a custom response time are quoted on top of the closest tier.
Do you need a website maintenance plan?
Size it on what a bad week would cost you, not on how many pages you have.
| Your site | What fits |
|---|---|
| Five static pages, with no forms, reviews or bookings and no claim a regulator has an opinion about | No plan: renew the domain and hosting yourself |
| One site where a broken form or a stale price would cost you enquiries | Essential |
| A site or app that earns revenue directly, such as a booking flow or a checkout | Growth |
| Software the business runs on, or several sites and systems | Priority |
Some businesses cross the line on the day they launch. An aesthetic clinic or a dental practice that publishes claims, consent or prices on its first page crosses it then, and an online shop crosses it the moment it takes a card.
What keeps you safe
Your accounts stay yours. Hosting, domain, analytics, Search Console and CRM stay in your name, and changes land in a repository you own. Ending a plan costs a notice period and nothing else.
Your cookie banner is re-checked. Nothing that needs consent should load before a visitor chooses; a new tracking code or video can change that. Each quarter we check what loads, not just the banner's settings.
Your testimonials are re-checked. Writing, commissioning or publishing fake consumer reviews has been a banned practice in the UK since 6 April 2025, as has concealing an incentive behind a genuine one. The quarterly re-read checks each testimonial is still real, named and consented.
Accessibility is re-checked automatically. One image without alternative text, or a new booking widget, can undo a page that met the WCAG 2.2 AA accessibility standard the week before.
What it costs
From £250 a month for Essential. Growth, for a site or app that earns revenue, starts at £500 a month and Priority, for business-critical software or several properties, at £1,000 a month; all excl. VAT. Published UK market data puts the ongoing cost of a site at 15–20% of its build cost a year. All starting prices are on the pricing page.
When something else fits better
- You are not sure what state the site is in. Start with a free audit: five prioritised findings on search, speed and conversion, before anyone sells you upkeep.
- The honest answer is a rebuild. If the site needs replacing rather than looking after, that is a different brief: Web Development, priced as its own project.
- The upkeep is fine; the look is the problem. A new design is a UI / UX Design project, quoted separately.
- Your app needs new features, not upkeep. New workflows and integrations are Web Applications projects, or Mobile Apps projects for a store app.
- The site is sound but nobody finds it. Being found for more searches is SEO, a separate monthly service.
Get in touch with the address of your site and a line on what a bad week would cost you, or read how a project runs first.