Visits but no enquiries? Start with a UX audit.
The analytics show visits. The inbox stays quiet. That may be a conversion problem: people giving up somewhere between the first screen and the enquiry form, and a new template will not tell you where. UX design starts by looking for where people leave. A UX audit comes first, then a redesign of the key flows: accessible to WCAG 2.2 AA, and documented well enough for any team to build.
Sound familiar?
The enquiry form nobody finishes. If a contact form asks for everything before it asks what the person wants, and the send button sits off the bottom of a phone screen, a visitor can start it and never press send.
The product that grew a menu. If every feature since launch has added another menu item, and the colours were chosen in a hurry at the start, new users may struggle to find the one thing they signed up to do, even if those who learned it early do not.
The rebuild about to start. If a developer is booked for the new site and the plan is to copy the old menu across, it is worth asking first whether the old menu was the problem. A page is easy to move while it is still a box on a wireframe, and expensive to move once it is code.
How it works
- The UX audit. Discovery interviews with you, and a review of the current site or product. It sets out what looks worth keeping and what may be costing you, before anything is redrawn. This is the UX review; it is the first stage of the work, not a report sold on its own.
- Structure before screens. We map every page and where it sits (the information architecture and sitemap), so each page has one clear home and the menu, the links and the sitemap agree.
- Wireframes, then the UI design. Wireframes are signed off before any colour goes on. Then the finished design, in Figma, across 3–10 screens or flows. Contrast is measured when a colour is chosen, not assumed.
- Handover, or straight into the build. You review the design in two rounds, then receive it documented for your developers to build from. If we build it too, the person who designed it writes the code, so there is no handover step for the design to drift in.
A focused engagement is scoped at roughly 4–6 weeks.
What the starting price buys
A UX audit of your site or product, an information architecture and sitemap, wireframes and then finished design across 3–10 screens or flows, two revision rounds, and a handover of exported assets and written documentation. In short, an audit and a redesign of the key flows: on a marketing site, the path from a landing page to a sent enquiry; in a product, sign-up and the core task.
Add when you need it: a design system — every colour, type size and component defined once in Figma, named to match your developers' code, so every future screen is built from it · usability testing · more flows · design work after handover, as a retainer.
UX agency or freelance designer?
The label matters less than what is broken. Three situations, three answers:
| Your situation | What fits |
|---|---|
| The structure works and only the look has dated | A restyle of the visual layer that keeps what works: the cheaper route, by a freelancer or an agency |
| People leave and nobody can say where | A UX audit before any redesign, by a freelancer or an agency |
| The design has to arrive in code exactly as it was drawn | Design and build by the same person, or documentation your developers build from |
What keeps you safe
- The cookie banner. If there is one, "Accept all" and "Reject all" match in size, weight and tap area, and the documentation specifies nothing non-essential runs before a choice. Refusing has to be as easy as accepting.
- Accessibility. Every screen is designed to WCAG 2.2 AA: contrast measured, keyboard focus outlines kept, buttons big enough to tap.
- Clinic navigation. If a price list names a prescription-only medicine, CAP's FAQ of 23 January 2020 says a price on the homepage, or a direct link to "Prices" that mentions the medicine, "is unlikely to be acceptable", while the list "might be acceptable" if clients "can only get to the price list after going through a page promoting a consultation". CAP's Bitesize guidance adds that the reference must be "purely informational with no promotional content". Keeping it out of the main menu is our design choice on top. Not legal advice; borderline copy goes to CAP's free Copy Advice service.
What it costs
From £3,000 a project, excl. VAT, for the audit and the redesign above. More flows, usability testing or a design system add to it, and each is scoped before you commit. Every starting figure is on the pricing page. If your site is five pages, takes no payments, holds no patient data and answers to no regulator, a cheaper route may well be the right call. If it is, we will say so rather than quote you.
When something else fits better
If the structure is sound and what you need is a new site, design comes inside Web Development. If the screens belong to a tool with sign-in and roles, design is part of Web Applications. If you are not sure yet where the problem lies, the free audit is a no-cost first look at your site. The rules that shape a clinic's menus and price lists are covered for aesthetic clinics; the CMA's market study of private dentistry, which covers how people compare providers and understand prices, is covered for dental practices. A logo or a brand identity from scratch belongs with a brand studio; we design within an existing brand, and a temporary brand kit to launch a site with is a Web Development add-on.
Get in touch with the address of the site or product and the screen you suspect, or read how a project runs first.